SEO – It‘s built, it’s beautiful… But I can’t find it on Google!!!

Why SEO should never be the last job you do!

Here’s the scenario: Website is launched but I can’t find it on Google.

Lots of people tend to leave SEO out of the web copy and then try to insert keywords and phrases into signed off copy – Not a good thing to do and here’s why…

Google SEO

Write all your copy READY for Google and READABLE by humans

One of the hardest tasks to SEO and writing SEO rich content is, making the content humanly exciting yet robot enough for Google to optimise well.

All you have to remember is that people come first, so before you start to ‘Googleize’ your copy, think ‘human’… But on the other hand, SEO should be written in before you build the pages. Content is king!

  • Keyword Research – Step one is research your keywords, I know this has little to do with writing, but having something to structure your copy on based around research is a great starting point and will stop repetition of work later if done properly.
  • SEO Rich Landing Pages – Having amazing landing pages once someone clicks through from Google will help dwell-time on your site, and if done well – convert into sales.
  • Short Sentences and Paragraphs – These are easier to read on a human and Google level. Nobody wants ‘War & Peace’ with 200 word paragraphs… Keep them short, to the point and SEO-friendly.
  • Copy BEFORE Design – Being a designer, this took me years to take on board and change my workflow. Since doing so, websites are easier to build and deliver… Trust me, it works!

SEO – It’s not all about words

SEO is not all about words, images and tags need to be done also.

All you have to remember is that people come first, so before you start to ‘Googleize’ your copy, think ‘human’… But on the other hand, SEO should be written in before you build the pages. Content is king!

  • Title TagsA good title tag should accurately describe the content on your page while mentioning the main keyword you’re targeting for SEO.
  • Meta DescriptionsEach page of your website should have its own unique meta description that explains the page in more detail and offers a reason for users to click.
  • Image Alt Tags – the term “alt tag” is a commonly used abbreviation of what’s actually an alt attribute on an img tag. The alt tag of any image on your site should describe what’s on it.
  • Set up Google Analytics and add your website to Google’s Search Console – Once you’ve built your website, developed content and given each page a unique title tag and meta description, it’s time to install Google Analytics. Google Analytics is free tracking software that lets you monitor how people use your website, as well as how they find it.

NB: There are some good basic SEO practises here https://digitalmarketinginstitute.com/en-gb